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A Handbook for Sensory and Consumer-Driven New Product Development

Name: A Handbook for Sensory and Consumer-Driven New Product Development
SKU: 978-0081003527
Availability: InStock
ISBN: 9780081003527

Original price was: د.إ729.00.Current price is: د.إ225.00.

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ISBN 9780081003527 SKU: 978-0081003527 Category: Academic Books Tags: Academic BOOk Academic BOOKS IN BAHRAIN, Academic BOOKS IN KUWAIT, Academic BOOKS IN OMAN, Academic BOOKS IN QATAR, Academic BOOKS IN SAUDI ARABIA, Academic BOOKS IN UNITED ARAB EMIRATES

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A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods (difference, descriptive and affective) as well as taking a novel approach to product development and the use of ne